Companies · GOOGL
Alphabet Inc.
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Latest analysis
Updated Jul 23, 2026
Alphabet FY2025: $402.8B revenue (+15.1% YoY) driven by Google Services growth; streaming and AI monetization accelerating.
Alphabet's consolidated revenue reached $402.84 billion in FY2025, up 15.1 percent from $350.02 billion in FY2024. Google Services, the company's dominant segment, grew to $184.18 billion from $159.81 billion, driven primarily by advertising revenue expansion in both Search and YouTube properties. The document details Google's dual-monetization strategy: traditional paid-click and cost-per-impression metrics on Search and Network properties, complemented by emerging subscription revenue streams (YouTube TV, YouTube Music, Premium, Google One, NFL Sunday Ticket) and device sales. Content acquisition costs for YouTube remain material, structured as revenue-share, subscriber-count, or flat-fee arrangements with content providers. Alphabet operates three reportable segments: Google Services (primary revenue driver), Google Cloud (growth engine), and Other Bets. Centralized AI research and development, focused on frontier model development serving all business units, is reported at the Alphabet level and represents a strategic competitive lever across the portfolio.
Tone: bullishRevenue
$402.8B
GOOGL 10-K · FY 2025
Employees
190,820
Revenue FY2024
$350B
Founded
1998
Profile
GOOGL 10-K Item 1 · Feb 5, 2026Alphabet is the parent company of Google, operating across two primary Google segments — Google Services and Google Cloud — plus a portfolio of early-stage Other Bets businesses. Google Services encompasses advertising, consumer subscriptions, platforms, and devices, while Google Cloud provides infrastructure, platform, and AI-powered application services. Alphabet has positioned itself as an AI-first company since 2016, with AI embedded across all major product lines.
Read filing description ↓ Collapse description ↑
Alphabet is a collection of businesses — the largest of which is Google. We report Google in two segments, Google Services and Google Cloud, and all non-Google businesses collectively as Other Bets. Supporting these businesses, we have centralized certain AI-related research and development focused on advanced research in AI and developing the frontier models that serve our businesses, which is reported in Alphabet-level activities. Alphabet's structure is about helping each of our businesses prosper through strong leaders and independence. Google Services' core products and platforms include ads, Android, Chrome, devices, Gmail, Google Drive, Google Gemini, Google Maps, Google Photos, Google Play, Search, and YouTube, with broad and growing adoption by users around the world. Through our Google Cloud Platform and Google Workspace offerings, Google Cloud generates revenues primarily from consumption-based fees and subscriptions for infrastructure, platform, applications, and other cloud services. In Other Bets, our fully autonomous driving technology company, Waymo, is now providing fully autonomous, paid ride-hailing services to customers in multiple cities. Isomorphic Labs is reimagining the drug discovery process from first principles, applying AI to accelerate the development of new medicines. We believe AI is a profound platform shift that can bring meaningful and positive change to people and societies across the world, and to our business. We aim to build the most advanced, safe, and responsible AI through our full-stack approach, which spans AI-optimized infrastructure; world-class research, including models and tooling; and our products and platforms that bring AI to billions of people, developers, and enterprises.
Primary products
- Google Search
- YouTube
- Android
- Chrome
- Gmail
- Google Drive
Business segments
End markets
Geographies
Named customers
We generated more than 70% of total revenues from online advertising in 2025.
Named competitors
“Competing successfully depends heavily on our ability to continually develop and distribute innovative products and technologies to the marketplace across our businesses.” Competitive position, as stated in the filing
Revenue commentary · FY 2025
Total revenues grew from $350.0 billion in 2024 to $402.8 billion in 2025, driven by growth across Google Services, Google Cloud, and offset partially by hedging losses.
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